The Halloween Event
A month-long seasonal campaign for Mysterious Package Company, a Toronto-based purveyor of immersive experiences. The project encompassed creative direction, original branding, new product photography, email design, and social media assets — along with bonus content including themed drink recipes and pumpkin stencils.
A spooky seasonal campaign for The Mysterious Package Company
The visual identity was built around a deep purple and black palette for the event itself, and a fiery orange world for the featured product, The Demon Jar. I was also tasked with copywriting to accompany the imagery. The event ran consistently across every touchpoint, from social, to email, to web.
