illumin had grown considerably since its early days as AcuityAds, but its visual identity hadn't kept pace. The goal was a complete rebrand of the company’s sub-brands that would help position illumin as a bold, forward-thinking platform.
Journey Campaign
Building a cohesive system.
The company’s sub-brands required a rebrand to be in-line with the business’ 2023 branding. Covering illumin's podcast, in-person events, and internal programs, I designed these brands to be unified through a shared "journey" motif: path-like graphic symbols that could function as standalone marks or combine with wordmarks seamlessly.
Making the platform make sense.
illumin is a SaaS platform that does a lot. Part of this campaign was to create a video that distills its capabilities into easy-to-digest visuals.
I designed the video as a guided walkthrough. Features are in plain language, paired with a visual representation that let the viewer see what the platform does. The illumin brand (2023) carried through every frame: bold type, considered colour, and simple animations to represent concepts such as drag-and-drop, or the proprietary “pathlight”.